RESUME

 
Professional ​
Profile​​

ABOUT

Experienced Marketing & PR Executive with a demonstrated history of working in the media, finance and luxury industries. 

A natural connector with a strong background in brand activation for high-end segment products and services.

 

Close collaboration with Partners, CEO and Market Heads, long practice in the field of Business Development by defining, setting up and rolling out  MarComm plans and partnerships in line with both brand and commercial strategies (ROI management).

STRENGTHS

 

- RETAIL MARKETING

- ACCOUNT MANAGEMENT

- PARTNERSHIPS

- STORYTELLING COMMUNICATION

- BUSINESS DEVELOPMENT

- BUDGET MONITORING (ROI)

- TRADE MARKETING

- EVENTS

- PROJECT MANAGEMENT 

SKILLS

IT

Microsoft & Mac office

Salesforce for CRM

CMS (Wix)

Community Management

PERSONAL

Strong work ethic and commitment to excellence

Project leadership, creative, dynamic, international mind-set

 

Team spirit, ability to build solid relationships

Strong oral written communication and presentation skills

Work​
experience​
LUXURY

5 years as Head of Brand Activation / Retail Marketing 

The launch of Harry Winston's London flagship store, the project management of De Grisogono's Baselworld Fair, and the Cannes Film Festival over several years list among the highlights of my career in the world of High Jewelry.

FINANCE

5 years as Head of Marketing & PR

I have​ set up the Marketing Departments of two Swiss Private Banks  (Banque Morval and IG Bank) and managed the launch of an online financial trading platform (IG.com). In hand with the main Stakeholders,

I have conceived and published the brand identity of the Geneva Swiss Bank.

MEDIA

7 years as Head of Marketing

Heading and managing the marketing activities of two of Switzerland's leading newspapers (Corriere del Ticino, Le Temps) marked the beginning of my professional career. This included CRM analysis, building partnerships to attract new readers, increase subscriptions, whilst putting in place an effective evaluation system.

BUSINESS DEVELOPMENT

- WMO (World Meteorological Organization) Ocean Services

- DESIGN MIAMI / BASEL

- ALLEL Switzerland

- GENEVA SWISS BANK

- MAMCO, Genève

- GHISO Luxury

- Cie de Théatre UN AIR DE RIEN

- FONDAZIONE MATER

- J'AIME MA PLANETE

LANGUAGES

English (fluent)

French (fluent)

Italian (native)

German (B1)

Spanish (B1)

Education
CADSCHOOL, Geneva

Community Management Certification

EMERITUS, Columbia University

Digital Marketing Certification 

SAWI, Lausanne

Certificat de Technicienne en Marketing 

CEFCO, Lausanne

Certificat en Communication d'Entreprise

UNIVERSITE DE LAUSANNE

Master in Arts / Political Science

BRILLANTMONT INTERNATIONAL SCHOOL, Lausanne

General Certificate of Education (A-Levels, O-Levels)