RESUME
Professional
Profile
ABOUT
Experienced Marketing & PR Executive with a demonstrated history of working in the media, finance and luxury industries.
A natural connector with a strong background in brand activation for high-end segment products and services.
Close collaboration with Partners, CEO and Market Heads, long practice in the field of Business Development by defining, setting up and rolling out MarComm plans and partnerships in line with both brand and commercial strategies (ROI management).
STRENGTHS
- RETAIL MARKETING
- ACCOUNT MANAGEMENT
- PARTNERSHIPS
- STORYTELLING COMMUNICATION
- BUSINESS DEVELOPMENT
- BUDGET MONITORING (ROI)
- TRADE MARKETING
- EVENTS
- PROJECT MANAGEMENT
SKILLS
IT
Microsoft & Mac office
Salesforce for CRM
CMS (Wix)
Adobe Photoshop
Community Management
PERSONAL
Strong work ethic and commitment to excellence
Project leadership, creative, dynamic, international mind-set
Team spirit, ability to build solid relationships
Strong oral written communication and presentation skills
Work
experience
LUXURY
5 years as Head of Brand Activation / Retail Marketing
The launch of Harry Winston's London flagship store, the project management of De Grisogono's Baselworld Fair, and the Cannes Film Festival over several years list among the highlights of my career in the world of High Jewelry.
FINANCE
5 years as Head of Marketing & PR
I have set up the Marketing Departments of two Swiss Private Banks (Banque Morval and IG Bank) and managed the launch of an online financial trading platform (IG.com). In hand with the main Stakeholders,
I have conceived and published the brand identity of the Geneva Swiss Bank.
MEDIA
7 years as Head of Marketing
Heading and managing the marketing activities of two of Switzerland's leading newspapers (Corriere del Ticino, Le Temps) marked the beginning of my professional career. This included CRM analysis, building partnerships to attract new readers, increase subscriptions, whilst putting in place an effective evaluation system.
BUSINESS DEVELOPMENT
- DESIGN MIAMI / BASEL
- CONCEPT CLINIC
- GENEVA SWISS BANK
- MAMCO, Genève
- RATART
- Cie de Théatre UN AIR DE RIEN
- FONDAZIONE MATER
- J'AIME MA PLANETE
LANGUAGES
English (fluent)
French (fluent)
Italian (native)
German (B1)
Spanish (B1)
Education
CADSCHOOL, Geneva
Community Management Certification
EMERITUS, Columbia University
Digital Marketing Certification
SAWI, Lausanne
Certificat de Technicienne en Marketing
CEFCO, Lausanne
Certificat en Communication d'Entreprise
UNIVERSITE DE LAUSANNE
Master in Arts / Political Science
BRILLANTMONT INTERNATIONAL SCHOOL, Lausanne
General Certificate of Education (A-Levels, O-Levels)