RESUME

ABOUT

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Experienced Marketing & PR Executive with a demonstrated history of working in the media, finance and luxury industries. 

A natural connector with a strong background in brand activation for high-end segment products and services. Passionate about Contemporary Art & Design.

 

Close collaboration with Partners, CEO and Market Heads, long practice in the field of Business Development by defining, setting up and rolling out  MarComm plans and partnerships in line with both brand and commercial strategies (ROI management).

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STRENGTHS

 

- BRAND STRATEGY & COMMUNICATION

- STORYTELLING for STORYLIVING

- MEDIA RELATIONS and PRESS in Switzerland

- SPONSORING & PARTNERSHIP MANAGEMENT

- BUSINESS DEVELOPMENT

- EVENT MARKETING & EVENT COMMUNICATION

- CRM

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ART

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The Centro Internazionale di Scultura in Peccia is a Center dedicated to three-dimensional art. I consult on their full Marketing, Communication and Fundraising activities for 2022 - 2023.

I supported the fundraising activities of MAMCO in Geneva and of Musée de l'Elysée in Lausanne.

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LUXURY

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The launch of Harry Winston's London flagship store, the project management of De Grisogono's Baselworld Fair, and the Cannes Film Festival over several years list among the highlights of my career in the world of High Jewelry. 

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FINANCE

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I am currently in charge of PR and Communication for a Swiss investment firm based in Biel/Bienne who will be quoted on BX Swiss as of May 2022. I have​ set up the Marketing Departments of two Swiss Private Banks  (Banque Morval and IG Bank) and managed the launch of an online financial trading platform (IG.com). In hand with the main Stakeholders,

I have conceived and published the brand identity of the Geneva Swiss Bank. My latest project is the IPO of a Swiss private firm planned for May 2022.

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SUSTAINABILITY 

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- Consultant in Private Partnerships to WMO Ocean Services

- Consultant in Communication to Swiss NGO J'Aime Ma Planète

- Consultant in Communication to Fondazione Mater

 

MEDIA

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Heading and managing the marketing activities of two of Switzerland's leading newspapers (Corriere del Ticino, Le Temps) marked the beginning of my professional career. This included CRM analysis, building partnerships to attract new readers, increase subscriptions, whilst putting in place an effective evaluation system.

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